Myntra to buy Hrithik Roshan’s HRX fashion brand

Flipkart-owned lifestyle e-commerce venture Myntra Designs Pvt. Ltd is in advanced discussions to buy a majority stake in fitness and sportswear brand HRX, launched by actor Hrithik Roshan. Myntra expects private brands to contribute up…

Myntra acquires Cubeit for undisclosed amount

Online fashion player Myntra has acquired Bengaluru-based Cubeit for an undisclosed amount. Cubeit focuses on building mobile applications that allows users to aggregate content from any given location. Cubeit( third techo]nology led acquisition by Myntra)…