Facebook is on track to make over $9 billion in revenue this year from advertising. Someone’s clicking!
Any marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them.
If you’re totally new to Facebook, start with this Facebook Marketing Guide.
In this guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistake marketers make and the biggest factor in your ad’s success.
Facebook ads are targeted to users based on their location, demographic, and profile information, you can set a budget and bid for each click or thousand impressions that your ad will receive. You can promote your Page, posts on your Page, actions users took, lead generation ads, app downloads or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website.
How to Target Facebook Ads
Interest Targeting –
The test budget should normally be around RS.3000-4000 and the budget should be used to create 10 different ad sets with different images, title and headline.
After 4 days of optimizing and rotation of ads, select an ad which has created lowest CPC and given you highest number of impressions.
BIDDING FOR FACEBOOK ADS-
Your CTR will quickly start to dictate the price you’ll need to pay for traffic. If your CTR is high, your suggested bids will decrease. If your CTR is low, you’ll need to bid more for each click. Optimize your ads and targets to continually increase your CTR.
Increasing your bid will help your ad reach more of your target audience. If your ad is performing well but you’re reaching less than 75% of your target audience, you can increase your bid to get more clicks.
FIRST GET AN ATTRACTIVE LANDING PAGE
- Getting a click is only the beginning. You still need the visitor to convert.
- Make sure to send him to a targeted, high-converting landing page. You know his age, gender, and interests, so show him a page that will solve his problems
- Facebook no longer offers conversion tracking. Facebook Insights are great for data within Facebook but can’t provide information on users who have left the site.
Ads with a low CTR will stop serving or become more expensive.Ads with a high CTR will generate as many clicks as will fit within your budget.
Despite the learning curve, Facebook advertising can be a great marketing channel for the right business. The most important points to remember are target specific interests, use eye catching images, give users a low-friction conversion, and track everything.