Growth solution provider DCMN is strengthening its mobile expertise with the acquisition of US startup 1SDK for an undisclosed sum. 1SDK, an attribution platform that measures the performance of mobile marketing campaigns, will be integrated with DCMN’s existing technology suite as the company ramps up its efforts to address the growing demand for mobile marketing solutions.
Until now, DCMN has primarily focused on developing its TV attribution technology. However, as more people switch to mobile to consume content, this deal will allow DCMN to develop a proprietary mobile capability, as well as launch new features leveraging the two platforms.
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