A Leap Forward for the Rustic Indian Handloom Industry: a Tryst with Amazon

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Amazon India has tied up with the Union Ministry of Textiles so as to enable cottage handloom industries and small scale weavers to directly market and sell their crafts and authentic products onnthe online portal.

This measure hopes to provide a major economic and cultural boost for the small-time artisans and weavers, and also helps customers avail beautiful products stamped with the ‘India Handloom Brand’. This productive partnership has been built between Amazon India and weavers from Rajasthan, Assam, West Bengal, and Odisha.

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